Twitter Power.
Get the business leader’s guide to using Twitter to gain competitive advantage.
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales.
Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages–called “tweets”–that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone.
Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
How K. A. Is It?
I really enjoyed reading this book. At first, I was a little skeptical, as the first couple of chapters were all about how to setup a Twitter, how to create a background, and all of the “simple” steps. Although some of the things he wrote about were very helpful, since I’ve been setting up Twitter pages for about a year now, I felt like I am a little more advanced and was hoping the book would get there.
And it did.
The book really took off and talked about how to effectively use Twitter to gain more followers and probably my favorite parts of the book were the times he talked about others who were using Twitter effectively and what they were using it specifically for.
It also had a great chapter on some of the best Twitter tools. Which some I was using already and actually have written reviews about on this site, and others I have never heard about before.
Probably my favorite chapter was the second to last one. Joel did a great job of creating a 30-Day Plan for using Twitter and for using it effectively. I think his plan was very great and surprisingly I have been doing what he has been saying and almost on the days he had talked about. I’m not saying this to make myself sound like I know what I’m doing, but I’m saying it to say that I agree with Joel and will tell you first hand that this 30-Day Plan really does work and is very effective.
He ended the book with a chapter about some people who you should follow and I’ve been very excited to get to know these people more and see how to use Twitter effectively.
Overall, I think this book is excellent for anyone who is wanting to use Twitter to build their brand effectively. Whether you are a beginner to Twitter or have been on Twitter for years, this book is for you.
Rating: 5 out of 5
Get your copy here
